Many marketing benchmarks are easy to assess: sales, web traffic, SEO, social engagement and conversion rates. These results are tracked with hard data and as a result success is measurable. If one tactic isn’t working, it’s easy to try another.
But not so fast. Results are the final outcome of a marketing initiative – but where do these results originate? Let’s trace back the steps. Before every successful conversion there is a strategy in place . Before every strategy is a creative idea. And all good creative ideas are fueled by extensive research and insights. This is the purpose of Creative Strategy: to set the foundation for business growth in three simple steps:
1) Research
2) Creativity
3) Strategic planning
Whether it’s brand-level messaging, a digital strategy, a sales promotion or a new marketing initiative, the story your business is telling needs to connect with your end user, while remaining compelling and consistent. From web design to print and packaging designs, Drive Digital can develop your business into a recognized brand. We specialize in helping clients find, craft, and express their stories.
